About Juniper

Your website should not take
a whole season

You already know how to run your business. The site just needs to catch up, and that is a week of decisions, not a quarter of a project.

The honest version

Most website projects do not stall on design

They stall on decisions. A homepage sits half finished for six weeks because nobody has settled what it is supposed to say. Then a round of feedback arrives, then a holiday, then a rebrand, and the thing that was going to take a month takes until spring.

The build was never the slow part. The waiting was.

“But everything has been done already, and I do not know where to start.”

Heard, often. Here is the thing: you are not starting from nothing. You have years of knowing exactly how you talk to clients, what they worry about, what makes them say yes. That is the raw material. It just has not been put on a page yet.

My job is to get it out of your head and onto the screen, in a single day, without three months of committee.

Why a day is enough

The day is fast because nothing is left to chance

Before

Strategy is finished first

Structure, messaging, and page order are settled in the prep week, before the clock ever starts. Nobody is figuring out the sitemap at 2pm.

During

The layout is already solved

How a service business earns trust on a page is a settled question. I do not re-litigate it every project. I spend that time on what is actually yours.

After

One decision maker, one day

You are there while it is built. Feedback happens in the moment instead of in a document a week later, which is where most timelines go to die.

Pick a date. Be live by dinner.

One flat price, one day on the calendar, and a site you can actually run yourself afterwards.

Service businesses that sell on trust

The format fits any business where someone reads a few pages, decides they believe you, and gets in touch. If your work looks like one of these, the structure is already proven.

Interior designers
Life coaches
Relationship coaches
Business coaches
Social media managers
Personal trainers
Health coaches
Counselors and therapists
Accountants
Financial advisors
Realtors
Authors
Colour consultants
Marketing agencies
Woodworkers and makers
Clothing boutiques
Subscription boxes
Food bloggers
Teachers and educators
Photo of Melissa
About the designer

Hi, I am Melissa

I am the designer, the developer, and the person who notices that your contact form has been quietly failing for a month. Juniper is a studio of one, which is the point. You talk to the person building the thing, on the day it is being built.

I care about the part most people skip: whether the site is fast, whether it works on a phone in bad light, whether you can change your own hours without emailing me. Pretty is the easy half. A site that keeps working after handoff is the half worth paying for.

I work out of Commack, New York, with clients anywhere the timezone cooperates.

Our philosophy

Momentum beats deliberation

A good website live this month is worth more than a perfect one live in the autumn. Every week your site is not working is a week of people finding somebody else, and the difference between the version you would ship today and the version you would ship after four more rounds is smaller than anyone wants to admit.

So we put a date on the calendar and we finish.